Unlevel the Playing Field Audiobook Libro.fm

Description

Todays digital marketers all compete for attention with the same ad engine automations In this seemingly level playing field how do you stand out How can artificial intelligence help you be better than the rest rather than simply fit in
Your answers lie in automation layering
In Unlevel the Playing Field Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs This followup to Fredericks first book dives into three key areas of search marketingbidding targeting and messagingto illustrate how automation layering can take your campaigns to the next level of profitability
Whether youre an agency or an inhouse marketer focused on ecommerce or lead gen this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales improved returns and the opportunity to make ad platforms work for you