Axed Audiobook Libro.fm

Description

Axedcharts the dramatic decline of the magazine industry in Australia from the millionselling highs of the 1990s to the recent round of mergers closures and massredundancies What went wrong

Australian magazines once boasted the highest circulation per capita in the world Former magazine editor Phil Barker follows the story from this golden age to today showing how mismanagement unchecked spending and the challenge presented by the rise of the internet all combined to undermine the previously unassailable position magazines held in the Australian consciousness

Prominent magazine executives and editors who witnessed the industrys decline and failure to capitalise on digital opportunities have gone on the record for the first time Featuring indepth analysis of archival reporting and brandnew interviews with key players Axed lifts the lid on the scandals behind the industrys swan dive

But Phil also talks to the people who have managed to pivot in a fastmoving media landscape and believe magazines are a part of Australias future Are magazines really dead or is there still some hope for survival